About us
Who we are
We believe philanthropy has the potential to be radically rewired to work more meaningfully for both changemakers and wealth-holders. So, since 2019, we’ve worked with care and courage to explore – and experiment with – a very different form of philanthropic giving.
Put simply, we’re creating a new model that funds people rather than projects so our investments have as long-lasting an impact as possible.
By leaving outdated grant-giving in the past, we’re able to empower those who are creating ripples of social and environmental change to live and work more freely than society would otherwise allow.
We’re always honest about the fact there’s so much we don’t know. And we don’t pretend to have all the answers. But what we do have is the curiosity and conviction to make bold decisions, try new approaches and bring others along with us on our journey to reshape philanthropy thoughtfully from the inside out
We’ve been described as
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We’re deep thinkers, but we know the importance of speaking out to drive change. We make sure that, when we have something to say, we say it in a way that will have as big an impact as possible – even when it feels uncomfortable.
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We have a reasonable and optimistic voice, like a reassuring conversation with someone you know and trust. Our care and love for what we do – and our passion for working collaboratively – always shines through.
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We’re serious, but not stuffy. We’re focused but open-minded. Our language makes it clear that we’re a safe but determined pair-of-hands doing meaningful work with honesty, integrity and independence.
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We work in innovative ways and make courageous decisions. We’re always learning, listening and developing, and our tone of voice reflects this curiosity. We’re not afraid to surprise people and flip the narrative to capture imaginations and change minds.
Meet the team
Derek Bardowell
Trustee
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Derek is a writer, the wisdom and the go-to elder in the philanthropy community for people of colour. Oh, and he’s one of our Trustees
He is welcoming, with a relaxed and easy charm, and has a love of music, particularly reggae, and sports.
Diana Clarke
Community and Team Culture Lead
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Diana holds integrity, care and groundedness. She is the core of Thirty Percy!
She is a beautiful soul, capable of anything she puts her attention to, an amazing person and friend.
Jen Hooke
CEO
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Jen is our CEO and a visionary and tenacious leader
She is creative, diligent, insightful and also kind, caring and thoughtful! She’s a new mother who is playing with the boundaries of work and life.
Jon Mowll
New Economics & Spiral Investing Lead
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Jon is our go-to economics buff and an ever calm, supportive and caring team member.
He is wiser and more intelligent than his years with a funny side ready to shine.
Katie Hill
Trustee
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Katie is one of our Trustees who is ever supportive and a constantly reassuring presence.
She’s passionate about all things B Corp and when not travelling across Europe might be found in the Highlands of Scotland.
Leah Treherne
Place-Based Lead
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Leah is the communities’ lead, but don’t assume this is a small thing; it and she is a big deal and you need to listen to her!
She lives and works in the Forest of Dean. She is an engaging, intelligent colleague who I enjoy working with and is a caring mother.
Louisa Mann
Chair of Trustees
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Louisa is our Chair of Trustees and go-to aunty in the wealth holder space, known for doing things differently.
She has a big heart and rebellious streak and is always a joy to be with.
Lewis Reynolds
Funding Associate
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Lewis is learning the ropes of philanthropy as part of the 2027 programme.
They bring their activist self, a wealth of radically different experience with a passion for music, plus some fab cardigans.
Louise Armstrong
Director of Collaborations
Nikki Barnett-Clegg
Director of Operations, Culture & Investments
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Nikki holds things together and sorts us out operationally.
She is caring, fun and spiritual. She is genuine and full of integrity. I think of being outside in greenery and nature when I think of Nikki.
Sarah Gartshore
Finance Director
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Sarah is our new Finance Director proving critical anchoring to work through all things finance and numbers.
Beyond spreadsheets Sarah is also a mother and a yoga teacher